When you send a broadcast through your autoresponder, do you also send it to Twitter?
Here are a couple of mistakes that I have been making and how you can avoid making these same mistakes.
1. I write short subject lines.
This is not really a bad thing. I do it intentionally so that people who download email to their computers see a full subject line, rather than too much of “this…”
The BIG flaw in this is that my Twitter profile has short posts that do not grab Twitter readers’ attention at all.
The simple fix for this is to write a longer subject line that will read well in Twitter, but put the main topic of the message at the very beginning for those who can only read short subject lines. Just remember that the FULL post in Twitter is limited to 140 characters. That includes the link that your autoresponder will create for the online version of your email message.
For example, if you use ListWire, you have 106 characters to play with. The rest will be used by Twitter (“… “) and ListWire (“http://listwire.com/b/4HmZ4LGZ“).
2. I write boring subject lines.
That sucks to admit, but it is true. While many of my subject lines are written to get noticed, unfortunately many of them are written without much thought behind them. For example, here is my latest subject, as of this writing:
“A few items for you…”
Sure; that will get a lot of opens 🙄 … Not to mention how poorly it will go over in Twitter…
The fix? Write subject lines with only one goal in mind: GET CLICKED!
I will give you an example of a better subject that I could have used (hind sight is 20/20). But, before I do, I want to tell you what this email was about, so that you can see how and why this new subject line is better.
Recently, I released two new viral list builders. My email promoted those and gave my subscribers resources to get their own viral list builders easily and afford-ably. With that in mind, here is a much better subject line for that email:
My New List Builders… And YOURS!
It is not the greatest, but I bet that it will get a lot more opens than “A few items for you…”
Here is an expanded version for Twitter:
My New List Builders… And YOURS! I almost gave up on list building until I found this. Don’t wait until you’re feeling beat. It’s so easy.
Note that I did not take into consideration the number of characters that will be used by Twitter and ListWire. So this is what it looks like in Twitter:
My New List Builders… And YOURS! I almost gave up on list building until I found this. Don’t wait until … http://listwire.com/b/4HmZ4LGZ
That is not too bad, really, since it leaves the reader guessing.
Just keep in mind what your social profiles will look like when sending autoresponders or broadcasts to them.